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Hendrickson promoted to brand manager

RiechesBaird, a business/brand consulting firm that builds the market value of B2B brands, has announced the promotion of Amy Hendrickson from associate brand manager to brand manager. Hendrickson is formerly of Lake Park.

As brand manager, Hendrickson will drive the day-to-day activities of several assigned accounts, interacting with team members in the creative department, as well as strategic planners, clients and vendors. She will also serve as a critical juncture between client input, strategic recommendations and creative execution.

"Amy Hendrickson has demonstrated an incredible understanding of RiechesBaird client's products and services, while keeping abreast of their main competitors," said Ray Baird, president of RiechesBaird. "As brand manager, we are confident in her ability to lead implementation of client's strategic marketing, business and communications plans."

Hendrickson joined RiechesBaird in 2004 and was drawn o the firm's branding and strategy specialization. In her new position, she hopes to diversify her current portfolio of clients to include different industries and marketing strategies.

"There are plenty of marketing firms within the Orange County area, but RiechesBaird has been so appealing to me because of its established niche within the marketplace of providing higher level of strategic/business planning and brand development," said Hendrickson. "The talent within RiechesBaird has truly helped me grow as a professional, and I look forward to continuing to do so."

RiechesBaird builds market value for B2B brands through business strategy, brand development and integrated marketing.

In addition to being ranked among "The Top 25 B2B Agencies in the U.S." for six years running by BtoB Magazine, the company has been named "Business of the Year" by the Irvine Chamber of Commerce and the city of Irvine, Calif.

For more information on RiechesBaird, visit