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McDonald’s dips into kids’ literacy program

In honor of National Family Literacy Day, McDonald’s is inviting families to celebrate the joy of reading with the launch of a new Happy Meal books promotion.

Now through Nov. 14, McDonald’s will offer books in print for Happy Meal customers, providing more than 20 million books to families across the United States. Throughout the two-week Happy Meals books offer, families will be able to enjoy four original books featuring McDonald’s Happy Meal characters. Each limited-edition book brings nutrition, imagination and play to life in a fun way.

Books included are “The Goat Who Ate everything,” “Deana’s Big Dreams,” “Ant, Can’t,” and “Doddi the Dodo Goes to Orlando.”

McDonald’s is also giving families anytime access to reading with a new interactive digital book each month through the end of 2014.

The free interactive e-books will be available on McPlay, McDonald’s Happy Meal app, and will allow kids to read, discover and explore exciting new worlds.

Kids will also be able to engage with an interactive digital version of McDonald’s Happy Meal print book, “The Goat Who Ate Everything,” via the McPlay app.

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