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Papa Murphy's in DL reaches sales record

Competition among retailers and restaurants to sell gift cards during the past holiday season was at an all-time high; it's an easy way to increase sales and more consumers than ever are looking for quick gift ideas.

Last week when Papa Murphy's Take 'N' Bake Pizza announced that its Detroit Lakes store sold more gift cards and generated more dollars in gift card sales than its other 1,200-plus locations, owners Helen and Kenneth Foltz were excited, but not too surprised.

"Just as we've done in years past with the old paper gift certificates, we offered some great incentives to purchase a gift card," Helen said. "The momentum has built over time and now Papa Murphy's has become top-of-mind with our customers looking for gift ideas. Plus, our employees are excellent at suggesting the cards to our guests."

Not only did the Foltzes sell the most gift cards of any Papa Murphy's store, but they outsold their store's old gift certificate sales record by more than 40 percent.

"This just goes to show how well Papa Murphy's is loved in this community and how much we love our customers," she added.