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A worker prepares an item for Amazon Prime delivery at Amazon's distribution center in Phoenix, Arizona in this file photo taken November 22, 2013. REUTERS/Ralph D. Freso

Amazon plans Prime fee hike by $20, risks consumer wrath

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By Phil Wahba

Amazon.com Inc planned to hike the annual fee for its popular Prime service by $20 to $99 starting next week, a move announced Thursday that could deter potential customers and undermine a feature that has helped drive its business.

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