In art, it can take chutzpah
"Hey mom, look at me!"
Any time you are near a playground, a swimming pool or a beach, you hear the little kids shouting to their moms and pleading for attention. In political campaigns, the effort may be more grown up, but no more subtle: "I had real experience working with Ronald Reagan and Margaret Thatcher... I worked with Reagan in the early 80s developing strategy for the Soviet Empire."
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