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Blinded by the billboard?

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FARGO - A new breed of billboards is quickly sprouting up in the Fargo-Moorhead area that is difficult to ignore.

Advertising has gone digital.


On the corner of 13th Avenue and 42nd Street is Fargo's first digital billboard, flashing different advertising images about every 7 seconds. While it's akin to a TV screen, the billboard is made from LED light bulbs controlled through the Internet and can show more than 12,000 exposures per day to passing motorists.

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