Bras with a Cause event raises $4,000 for ACS
For almost two decades now, October has been designated as National Breast Cancer Awareness Month -- a time to both spread public information on the disease, and raise funds to combat it.
This year, Detroit Lakes' Leighton Broadcasting found a unique way to show its "support" for the cause, by organizing the first-ever Bras With A Cause campaign.
For several weeks, the company collected used bras in drop boxes located at local businesses. The bras were then displayed on the front of Norby's Department Store with a "big reveal" held on Oct. 19.
The display was available for public viewing during the following week, and any bras that survived the elements will be added to a similar display next year, said Leighton Broadcasting General Manager Jeff Leighton.
The idea came, Leighton explained, from a similar event held each year in Fargo called Bras on Broadway, where hundreds of bras are strung up for display.
A second part of the campaign involved organizing the Little Pink Dress Party, a fundraiser held last Friday, Oct. 26.
To get the party started, a wine and cheese tasting event was held at Seven Sisters Spirits, followed by the party and live auction at the Little Easy on the Green restaurant.
As the main part of the fundraiser, Norby's offered up several colorfully decorated bras that had been signed by celebrities such as musicians Jason Aldean, Luke Bryan, Buck Cherry and members of the band Alabama.
Each bra was graciously modeled by Jonathan Danielson (of Jonathan's hair salon) before being put up on the auction block that night.
The fundraiser brought in a grand total of $4,000 for the American Cancer Society, said Leighton.
"For a first-time event, we thought it went really well," he added.
In addition, a silent auction was held.
"About 15 area businesses put together gift baskets, sports ticket and entertainment packages, wine racks and other items," Leighton said.
All money raised through ticket sales, live and silent auctions was subsequently donated to the local chapter of the American Cancer Society.
"We ended up throwing in an extra $10 to make it (the donation) an even $4,000," Leighton said. "We'll definitely do it again next year... it went really well.
"This year, it was pretty much the station staff doing it... next year we hope to get more people in the community involved, and make it bigger."
Though the campaign was entertaining, the underlying cause is much more serious.
"We hope it'll remind people to get in and get their yearly (breast) exams," Leighton said.
Follow Detroit Lakes Newspapers reporter Vicki Gerdes on Twitter at @VickiLGerdes.