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Bras with Cause: 'Supporting' breast cancer awareness events

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Detroit Lakes Detroit Lakes, 56501
Detroit Lakes Minnesota 511 Washington Avenue 56501

Downtown Detroit Lakes is getting a little "flashier."

Leighton Broadcasting has been collecting used bras for the past few weeks through drop boxes at several area businesses.

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It's part of an effort to bring awareness to breast cancer called Bras with a Cause.

Come Friday, it's time to show those babies off.

"We're having a big reveal," said Leighton Broadcasting General Manager Jeff Leighton, "We're going to string them all up on the front of Norby's."

The idea comes from a similar event in Fargo called Bras on Broadway where hundreds of bras are strung up for display.

Leighton says he's hoping to get roughly 400 bras to hang in 30 to 40 rows this year, which will remain hanging from the Norby's Department Store building for one week.

"I think it'll definitely get people talking, which is exactly what we want," said Leighton, "We hope it'll remind people to get in and get their yearly exams."

The more garments, the greater and grander the first display will be, but according to Leighton, it won't be the last.

"If they (the bras) survive the weather for a week, we'll keep them to add to the event next year," said Leighton, "I'd love to see the whole front of Norby's covered."

But the "show" doesn't end there.

A Little Pink Dress Party the following week will serve as part of the one-two punch against the disease.

That event takes place Friday, Oct. 26, at 4 p.m. at Seven Sisters Spirits.

"We'll start off with kind of a pre-party there where we'll have cheese and wine tasting," said Leighton, who says the party will then be moved over to the Little Easy on the Green located at the Detroit Country Club.

For $30 a ticket (or $50 for two) partygoers will get heavy appetizers, entertainment and the chance to win some silent auction items.

"We have some bras from Norby's that've been signed by celebrities that we'll be auctioning off," said Leighton, who adds country music band Alabama is among those celebrities.

"And Jonathan from Jonathan's Hair is going to be modeling the bras," laughed Leighton. "Leave it to him to do something crazy like that! It should be a lot of fun."

Money raised from the event will be donated to the American Cancer Society.

For tickets, call Leighton Broadcasting.

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