Central Floral's new digs
Central Floral has some new digs and it's quite an improvement over the old space.
The full-service floral shop inside Central Market moved to the old video store portion of the building a month ago.
"It was just time for an expansion," said Central Floral Manager Jeannie Ronning. "We decided this would make a very good spot because of the separate entrance."
Marketing Central Floral's products played a role in moving into the video store space.
Ronning said that the added room gives the floral store the ability to display more products.
She said that it allows for permanent displays for weddings and newborns.
"It lets people know we have giftware for every occasion," Ronning said.
There is also an area where customers can talk with floral representatives, or with the deli and bakery departments of Central Market to coordinate food and floral plans.
"We wanted that for quite a while," Ronning said.
The expanded space also lets her designers work near the retail area.
"Now we have this great, big workroom where the product we have available is at our fingertips rather than running back to the back room," Ronning said.
The old floral space still is used for ready-to-go flowers and bouquets.
The new space needed new workers, and Ronning said she hired five employees to help.
Two of those came from the now-closed Floral Impressions, one a designer and one a delivery driver.
One of the new employees also focuses on gourmet baskets.
Customers are still getting used to the change, Ronning said, with some not knowing that Central Floral was a full-service floral shop.
The response has been positive thus far.
Future likely additions include installing a flower cooler on the side of the building near Central Floral.
Ronning said that could happen before the holidays.
The entire Central Floral team had input on what the new floral area needed.
That feedback helps make employees feel valued, Ronning said.
Central Floral is located on the north side of Central Market in Detroit Lakes. It can be reached at 844-3664.