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Cereal marketing changes were inevitable

opinion Detroit Lakes,Minnesota 56501 http://www.dl-online.com/sites/all/themes/dlonline_theme/images/social_default_image.png
Detroit Lakes Online
Cereal marketing changes were inevitable
Detroit Lakes Minnesota 511 Washington Avenue 56501

We applaud the decision of food companies, including Kellogg, ConAgra and General Mills -- to cut back on its marketing campaign of sugary, high-calorie foods -- or junk food -- to kids since obesity in children is on the rise.

However, the federal government is developing more stringent standards to ensure food companies meet increased nutritional criteria, which is unnecessary.

What this means is marketing some foods, particularly cereals with a higher sugar content, would have to be changed, or the formulas changed to meet the guidelines.

While we agree it would be better to provide some balance in the marketing -- where is the cute character telling kids eating vegetables is fun and great? -- we disagree that the government needs to get involved, especially since the food companies are already curbing what and how it markets high sugar-content foods. -- Fergus Falls Daily Journal

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