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Certificate ad is scam

I need to make a comment on the advertising of the local businesses on the "purchase $500 and receive $500 in free groceries." I recently went to a furniture store in Perham, with that type of advertising. I honestly thought you would get a certificate for $500 to buy groceries. I made a purchase over $500, but they were out of certificates. I returned a week later and picked up my certificate, only to find out that you have to register online or mail it in and then you have to send them grocery receipts in the amount of $100. Then they will mail you a certificate for $25.

This goes on for 20 months. To me, this seems more like a scam.  They do not let you know upfront how this all works. In the economy as it is now, I wouldn't have purchased that chair.