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Consider color strongly when you're choosing a lure and you'll increase the odds of catching a lunker like this one.

Color catches fish (sometimes)

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Color is an important consideration when you're trying to select a lure. There are times when color is more critical than other times, but most successful anglers will agree that color is an important factor for catching fish.

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I've worked with a lot of anglers of various skill levels through the years. There seems to be an evolution of how those anglers select baits, and it's kind of an interesting.

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