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Sancie Udovich is one of about 200 people who have a tattoo paid for by Last Place on Earth owner Jim Carlson. The tattoos have to include the words “Last Place on Earth” for Carlson to pay the tattoo artist. Udovich’s LPOE tattoo is visible near her left collarbone. Steve Kuchera/Duluth News Tribune

Controversial Duluth head shop advertising with tattoos

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DULUTH, Minn. - Duluth’s most controversial business is advertising in a distinctive way: With the words “Last Place on Earth” tattooed on the arms, hands, necks and thighs of some of the head shop’s customers.

About 200 people have gotten the tattoos since the promotion began about three weeks ago, said Jim Carlson, the store’s owner. Carlson said he covers the cost of the tattoo up to $150, directly reimbursing the tattoo parlor that provided it.

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