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Demand for Heddon lures takes backseat to none

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I believe it's important to know the history of a company before talking about their specific successes. So it is with the Heddon fishing lure company of Dowagiac, Mich. It's no big leap of faith to assume this can be boring to many. The good news is once I share the history of a company, only minimal references will be made to such information in future articles. In terms of demand from fishing lure enthusiasts, Heddon fishing lures take a back seat to none.

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