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Essentia re-brands ambulances in DL

Compare the new, re-branded look on the right with old one on the left. SUBMITTED PHOTO

You may notice something a little different when you see Essentia Health’s ambulances around town. The ambulances were repainted to reflect the uniform brand of Essentia Health.

“A unified brand, with a memorable logo and tagline, means greater recognition and a stronger identity in the communities we serve,” says Kristi Schmidt, Essentia’s Vice President of Marketing and Communications.

Five emergency medical services, including Detroit Lakes, are being rebranded.

This branding change does not impact patients’ choice, as EMS staff will continue to transport patients to the facility of their choice or the most appropriate facility.