Sections

Weather Forecast

Close
Advertisement

Getting the most out of advertising

Email

Dear Michelle: What can I do to support my print advertising so that it is working to its full potential?

Dear Entrepreneur: Great question!

Advertising, like most everything else in marketing, is an art, not a science.

However, there are a number of things you can do to increase the value of your print ads.

First, make sure you have a consistent business image, logo or brand.

Second, develop a tagline for the business if you don't already have one.

Are you a newspaper subscriber but you don't have a Digital Access account yet? https://secure.forumcomm.com/?publisher_ID=40&event=subscriber/lookup.

You will need your subscription account number and phone number. Not sure if you have an account? Email us at subscriberservices@forumcomm.com and we can help you.

Advertisement
Advertisement
Advertisement