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Getting the most out of advertising

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Dear Michelle: What can I do to support my print advertising so that it is working to its full potential?

Dear Entrepreneur: Great question!


Advertising, like most everything else in marketing, is an art, not a science.

However, there are a number of things you can do to increase the value of your print ads.

First, make sure you have a consistent business image, logo or brand.

Second, develop a tagline for the business if you don't already have one.

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