Getting the most out of advertising
Dear Michelle: What can I do to support my print advertising so that it is working to its full potential?
Dear Entrepreneur: Great question!
Advertising, like most everything else in marketing, is an art, not a science.
However, there are a number of things you can do to increase the value of your print ads.
First, make sure you have a consistent business image, logo or brand.
Second, develop a tagline for the business if you don't already have one.
Are you a newspaper subscriber but you don't have a Digital Access account yet? https://secure.forumcomm.com/?publisher_ID=40&event=subscriber/lookup.
You will need your subscription account number and phone number. Not sure if you have an account? Email us at firstname.lastname@example.org and we can help you.