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Millsite lures, left to right, are rattle bug, 99’R series minnow, paddle bug, daily double and bassor. BRIAN BASHAM/DL NEWSPAPERS

Mark Greenig: The mysterious Millsite Tackle Co.

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Time to discuss the Millsite Tackle Company of Howell, Mich. Their lures are not well known which in turn keeps the value depressed. However, they can usually be found at flea markets and antique shops. Because of their inexpensive cost they serve well as entry level collectible lures. Now some history.


My research didn’t provide definitive proof of Millsite’s beginnings. Some individuals suggest the company began in the 1920s. The earliest catalog ads appeared in the 1930’s.

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