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MN Vikings rally students to take action

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The Minnesota Vikings have announced they are teaming up with international non-profit and educational partner, Free The Children, to support its educational event, We Day, coming to Minnesota for the first time on Oct. 8 at the Xcel Energy Center.


Vikings players will join other world-renowned speakers and performers at We Day Minnesota, including the Jonas Brothers, Former President of the Soviet Union Mikhail Gorbachev, and others soon to be revealed. Taking to the stage they will lead an electric crowd of 18,000 students from across the state in a day-long celebration for change, addressing pressing local and global issues and igniting the students’ passion to be a part of the solution.

“We Day is like the Super Bowl for service,” said Minnesota Vikings Executive Director of Community Relations, Brad Madson. “We’re thrilled to be a part of this life-changing event — a platform that inspires action and supports all of the amazing work students are doing to make our community and world a better place. Just as our young fans cheer on the Vikings throughout the year, the players are looking forward to returning the favor by celebrating and supporting their journey to be the change they want to see in this world.”

Students can’t buy a ticket to We Day Minnesota; they earn it through service by making a commitment to take action on at least one local and one global initiative of their choice as part of the year-long educational program, called We Act.

By registering for the We Act program, students and educators receive free educational resources, student-led campaigns, and support materials to help turn the inspiration from We Day into sustained activation. The program enhances a school’s existing service learning initiatives or sparks new ones. Together, We Day and We Act provide a blueprint for raising a generation of active local and global citizens.

“We are so excited the Vikings have come on board to support We Day and the good service  work their young fans are accomplishing right here in Minnesota and globally,” said Craig Kielburger, co-founder of Free The Children.

“And these good deeds do add up. Students involved in We Act have earned their way into We Day, logging more than $26 million for 900 local and global causes, volunteered 5.1 million hours and collected 2.8 million pounds of food for local food banks. I can’t wait to see what actions We Day will spark in this passionate community of future world-leaders and how youth across Minnesota will further the impact.”

Schools have until May 31 to register at to be one of the 500 middle and high schools expected to attend We Day Minnesota this fall. All schools registered by May 31st will also be entered into a drawing for their chance to win four VIP tickets to attend the Minnesota Vikings’ training camp this summer and meet some of the players.

“Our team is so fired up about supporting We Day and the commitments our young fans are making to service; we didn’t want to wait until Oct. 8 to start the celebration,” said Madson.

We Day has taken the world by storm with 3.3 million fans, making it one of the world’s largest causes on Facebook. We Day touches every major city coast to coast across Canada and was launched in the U.S. for the first time in Seattle on March 27, 2013. This year, We Day events will bring together 160,000 students from 4,000 schools in 11 cities across North America to celebrate their commitment to taking action for a better world.

We Day and the We Act program are free of charge to the thousands of students and educators in attendance at the event and state-wide, thanks to the generous support of sponsors led in Minnesota by Title Sponsors Cheerios, Green Giant and Yoplait along with other supporters, including Bremer Bank, the Otto Bremer Foundation, the Phillips Family Foundation and the Carlson Family Foundation.