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New roof at Soo Pass stage could help attract top names

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As WE Fest and the 10,000 Lakes festivals keep growing, the Soo Pass Ranch is investing in infrastructure improvements to keep up with bigger and bigger acts.

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For this year's festivals, the most noticeable change will be right in front -- a new roof that will cover the stage or deck, said WE Fest President and CEO Jeff Krueger.

Krueger said that the new roof, one of the largest touring roofs in the U.S., could handle gear for two large acts at a time.

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