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Outlet opens in DL

Outlet opened for business in Detroit Lakes Nov. 4, making it the company’s third location. DL NEWSPAPERS/Paula Quam

The lakes area is known for its recreation — boating, fishing, snowmobiling, camping — this is where many people from miles away come to have fun.

Now, there are more options for the big toys people love to have while playing in the great outdoors, with the opening of Outlet

Located at 1015 Highway 59 South in what used to be the old Webber Family Ford dealership spot, the store will be the third of its locations. Its headquarters is in Fargo; it has a second store in Clearwater.

The new Detroit Lakes location opened for business Nov. 4, but construction in the building has kept that opening “soft.”

The showroom that doubles as the office space is seeing quite the overhaul, as the floors were ripped out, offices demolished and rebuilt and the outside painted.

But what local shoppers are likely excited for is the stuff that’s sitting in and around that new construction.

RV’s, pop-up campers, four wheelers, jet skis, towable travel trailers, golf carts and fish houses are already filling up part of the lot, but Store Manager Tony Stock expects inventory to double very soon.

“We’ve got some of just about everything right now, but we’re still getting things in, so we’ll have a lot more selection pretty soon,” said Stock, who says he expects to have roughly 100 big items on the lot.

Customers have already been in there buying up a bit of that inventory, but Stock says there’s one item in particular that’s an eye catcher.

“We’ve got a Sportsman’s series (fish house) that’s made by Ice Castle specifically for us that nobody else can get,” said Stock, who says the specialized “castle” is the only item from that line that they’ll sell, but believes it’s a great deal.

“They built a new Ice Castle that’s had some upgraded features that you could buy in a standardized castle that are going to be just standard features on our version of it,” said Stock. “It’s got a little bit better price than if you were to add all of it to a standardized Ice Castle.”

Stock says employees there are also really excited about a new line of boat they’re carrying, called Tige.

“We’ve got seven of those landing here today,” he said of the wake board competitive ski boat. “They’re anywhere from $40,000 to over $100,000, so they’re  a real high end boat, but that’s what everyone is going to because this is the best wake surf boat you can buy.”

Outlet will also have a new pontoon line called Harris FloteBote.

“It’s an old school line that’s been around but is really competitive in the market,” said Stock. “Basically, they have everything from your entry level pontoon to your $100,000 plus pontoon, so it’s really a game changing pontoon line that has a lot of stuff that a lot of people don’t have.”

And if customers log onto the Outlet website and see something they’d like to have that is located in Fargo or Clearwater, no worries — “We’ll bring it here for you to look at,” said Stock, who says all 800 pieces of equipment the company has for sale collaboratively are listed on the website with photos. “We have runners driving back and forth between all three locations every day, so we’ll get it here.”

Outlet will not sell new snowmobiles or four-wheelers, but will have both used and new available in nearly everything else.

“And we’ll buy or trade just about anything that has value,” added Stock, “so if somebody has something good sitting in the garage that they haven’t really been using in the last couple of years and want to sell it, we’ll buy it.”

Stock says they’ll have the recreational vehicle assessed, and if the seller agrees to the price, Outlet will write them a check on the spot.

The recreational business also plans on taking full advantage of the fact that the building boasts a spacious service department that can hold several large pieces.

“And we’ll carry a full line of parts and accessories,” said Stock, who says they’ll be able to do service on the recreational vehicles inside a heated shop, “We’re going to be that store where people are going to want to go to get their stuff; we want to be known as that easy to do business, fun, no-problem store kind of place.”

Stock, who spent 16 years working at J&K Marine in Detroit Lakes, says he and Outlet Owner Mike Larson have similar views on how to do business, embracing the golden rule of treating customers the way they’d like to be treated.

“With the mountain project and with everything going around in town here making it a better place to live in Detroit lakes, it seemed like a great fit to put a business like this here,” said Stock, “and we plan on being here a very, very long time.”

Outlet will be open Monday through Friday from 9 a.m. to 5:30 pm. and on Saturday from 10 a.m. to 4 p.m.

Summer hours will be extended.

For more information on the Outlet or to check out the equipment for sale, log on to ­... you guessed it …

Paula Quam

Paula Quam is the editor for Forum Communications Co. newspapers in Detroit Lakes, Perham and Wadena, all in Minnesota.

(218) 844-1466