Project Pink Promotion
Central Market in Detroit Lakes is known for making big cakes.
For the past several years, the grocery store has made the world's largest shortcake.
This year, Central Market is moving on to another grand idea.
On Monday, the store will be baking sheet cakes that will be decorated by local business people and then Nereson Chevrolet Cadillac Sales Manager Jerome Tappe will auction off the cakes.
"All proceeds that are donated will go to St. Mary's Innovis," said Central Market representative Kyle Neumeister.
The Project Pink Promotion is being held in observance of October being National Breast Cancer Awareness Month. The money raised from the auctioned off cakes will go to St. Mary's Innovis Health Center for treatment and prevention of cancer.
Neumeister said that the idea worked well at another store in Minot, N.D. He hopes that $3,000 is raised from the auction, but that number can go up from there.
"We're looking for at least a minimum of $3,000," Neumeister said.
The cake decorating gets underway at 4 p.m. on Monday. Local "celebrities" and business owners will be decorating their own 12-by-16-inch pink cakes. Central Market is providing all the tools and frosting needed.
Businesses are also encouraged to bring promotional items to auction off with their cakes, thus increasing the value and upping donations for the cakes.
The cakes will be auctioned off as they are decorated, and will be finished by 5 p.m.
In addition to the cake auction, Central Market has a promotion with three different bakery items for sale. The store and employees will be dressed in pink, and there will be booths in the store to educate people on breast cancer. There will be many pink items for sale throughout the store.
Hopefully, people will be generous for the event. Neumeister said that Central Market is donating the time and the cakes, so that none of the proceeds will be taken up by overhead costs.
"100 percent of the proceeds go to St. Mary's," Neumeister said.