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A Shakespeare President reel model 1970A, box, instruction sheet and spare parts in very good condition. Mark Greenig/Record

Shakespeare reels: 'Built like a watch'

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Our title this week implies we will be discussing a Timex watch. That's not the case. The phrase, "Built Like A Watch," was an advertising slogan for Shakespeare reels back in the 1950s.


With winter starting to wear on me, I felt a topic for the upcoming open water season might cheer us all up. Let's talk about Shakespeare fine fishing tackle, specifically their fishing reel model 1970A.

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