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Six traffic deaths in 24 hours

Minnesota traffic deaths in 2013 continue to climb following a wave of six traffic deaths within a time period of just over 24 hours, Friday-Saturday, according to the Minnesota Department of Public Safety (DPS) Office of Traffic Safety.

To-date, 122 people have lost their lives in traffic crashes this year, up from 110 at this time in 2012.

The string of fatal crashes started at 4:09 p.m. Friday and ended 5:42 p.m. Saturday. The deaths occurred in Benton, Carlton, Hennepin, Houston, Waseca and Wright counties.

“Sadly, it’s not uncommon to see deadly periods like this in the summer,” says Donna Berger, DPS Office of Traffic Safety director. “It’s our role as motorists to make these crashes and resulting tragedies uncommon, by driving focused, driving at safe speeds and being buckled up.”

The deadliest period of the year to-date was April 6–8, when 12 people were killed in crashes.

Motorcyclist Deaths on Pace with 2012

Among the six people killed during Friday-Saturday was a 63-year-old female, who was a passenger of a motorcyclist. To-date, 11 rider deaths have been recorded, putting the state on pace with last year, when 55 riders were killed.

Public safety officials are reminding motorcyclists and motorists to drive carefully and share the road now that the riding season is in full swing.

This week, DPS is launching a safety and awareness campaign encouraging motorists to look twice for motorcyclists. The campaign features a TV spot, which dramatically illustrates the life-threatening consequences that can occur when drivers are unaware of motorcyclists.

The campaign also includes digital billboards using the iconic bumper sticker “Start Seeing Motorcyclists” — developed by MMSC in 1985.