Construction is well underway on a new 76-unit assisted living development in Detroit Lakes.

The $12.6 million facility, called Pelican Landing, is slated for a fall 2019 opening. Located on the east side of town, on Highway 34, it will offer a mix of independent and assisted living apartments, along with 21 units dedicated to memory care.

WDAY logo
listen live
watch live

Rochelle Langlois, CEO of Progressive Care, the management company for Pelican Landing, said a market study was done on the project in August 2017, and that study "confirmed the demand" for additional assisted living options in Detroit Lakes.

"The older population is just increasing," Langlois said. "The number of people 65 and older is increasing considerably, and statistically there are lots of Baby Boomers retiring each year."

Pelican Landing's independent-to-assisted-living evolutionary design concept makes it easy for people to "move in and age in place," Langlois said: "It's a style of living that allows somebody to start out independently, then add services that they need, when they need them, without having to move apartments."

The expansive three-story facility will feature its own "town center," salon, bistro, card and activity room, outdoor spaces and other shared amenities, including a large fitness and therapy center and indoor garages. Apartments will range in size from about 700 to 900 square feet.

Progressive Care manages a few facilities very similar to Pelican Landing in other communities in Minnesota, including Grand Rapids, Glencoe and Benson. This is their first development in Detroit Lakes; it's being built in conjunction with D.W. Jones and other supporting partners. Langlois said it was the smaller market and community feel of Detroit Lakes "that drove us to look at" building here.

In addition to demand for the apartments, Langlois said developers also had to determine whether there would be enough workers in the Detroit Lakes area to provide care for Pelican Landing's residents. That's been more of a challenge, she said, but a billboard up at the construction site has been drawing some attention from prospective employees.

"We've had some really good response from people already, from people who are looking for employment," said Janie Heitz, director of business services for Progressive Care. "We get calls every week just from the billboard that's out there."

Pelican Landing is expected to employ 30 to 40 people, full-time and part-time. They're looking to hire LPNs, home health aides, two nursing directors, cooks and servers, maintenance staff, an executive director and business office manager, and other positions.

Langlois said they plan to partner with existing care organizations in town, like Red River Valley Hospice, to offer holistic care and support to Pelican Landing's residents.

Pelican Landing's projected opening date is October 1. Construction is on course as of now, even with the recent extreme cold. Langlois said the building should start "getting buttoned up and heated soon."

The project first came into public view in June 2018, with a public hearing on the establishment of a TIF District for the development. Detroit Lakes City Councilors approved about $460,000 in TIF financing for the project, to put toward soil correction at the construction site.

Heitz said Progressive Care is currently building a waiting list for apartments, and accepting job inquiries from those who might be interested in applying. To get on the list, ask about a job, or for other information about Pelican Landing, call 218-847-7777.

To read more about Progressive Care's other similar developments, visit