Detroit Lakes JC Penney reopens; is not on company's closure list
The Detroit Lakes J.C. Penney store is open again, and is not on the first phase of 154 store closures, according to the J.C. Penney website .
The company had filed for bankruptcy last month and announced on Thursday, June 4, that four Minnesota J.C. Penney stores would close, including Willmar, Coon Rapids, Eden Prairie and Maple Grove. The stores in Brookings, South Dakota, and Menomonee Falls, Wisconsin will also close, but no North Dakota locations were on the initial closing list.
A news release by the company said that it evaluated its retail footprint and undertook a careful analysis of store performance and future strategic fit. The company said it intends to reduce its store footprint and focus resources on its strongest stores and powerful eCommerce flagship store, jcp.com.
“While closing stores is always an extremely difficult decision, our store optimization strategy is vital to ensuring we emerge from both Chapter 11 and the COVID-19 pandemic as a stronger retailer with greater financial flexibility to allow us to continue serving our loyal customers for decades to come,” Jill Soltau, chief executive officer of J.C. Penney, said in the release.
Store closing sales will begin at the locations following entry of an order at the June 11 hearing with the U.S. Bankruptcy Court for the Southern District of Texas, in Corpus Christi, Texas.
Additional phases of store closing sales will begin in the coming weeks, the company said in the news release.
Store closing sales for the first round of store closures are expected to take 10-16 weeks to complete.
The DL store is operating on limited hours: noon-7 p.m. Monday through Friday and 11 a.m.-6 p.m. Sunday.