Midwest Vision Centers is now part of Shopko Optical

With the acquisition of Midwest Vision Centers, Shopko Optical grows to 142 centers throughout the upper Midwest.

Shopko Optical.png
Shopko Optical is acquiring Midwest Vision Centers in Minnesota and North Dakota. in June 2022.
Contributed photo
We are part of The Trust Project.

WADENA — Fourteen Midwest Vision Centers in Minnesota have been acquired by Shopko Optical, according to an announcement from Shopko Optical on Monday, June 20.

Midwest Vision, based in St. Cloud, Minn., operates 14 locations in Minnesota and four in North Dakota. Once the acquisition is complete, Shopko Optical will operate 142 total locations across 13 states.

The 14 Minnesota locations will increase Shopko Optical's footprint to 29 in that state.

“We are excited and grateful for the opportunity to welcome Midwest Vision Centers, their employees, and their patients to the Shopko Optical family,” said Russ Steinhorst, Shopko Optical CEO. “Our new patients will be pleased to receive the thorough and trusted eye care they have come to expect along with an enhanced selection of products from the doctors and opticians who will continue to serve these communities.”
Midwest Vision Centers is Shopko Optical’s seventh completed acquisition over the past six months and brings the company’s total centers to 142 across 13 states. Minnesota locations acquired include all 14 Midwest Vision Centers — Alexandria, Detroit Lakes, Fergus Falls, Hutchinson, Little Falls, Marshall, Montevideo, Moorhead, Morris, St. Cloud, Thief River Falls, Virgina, Wadena and Willmar.

The vision centers will gradually transition over to the Shopko Optical branding.


Business happenings large and small.
SCORE Prairie and Lakes, based in Fargo, N.D., offers free mentorship opportunities and a large resource library for businesses of all sizes who may need help improving their operations. SCORE also provides a start-up consultations for new business owners to ensure they have all the knowledge they need before officially signing on the bottom line, one SCORE official said.

“As we met with teammates and doctors at each of the 18 locations, it became apparent that Midwest Vision Centers shares the same vision, culture, and commitment to personalized patient-centric care as Shopko Optical,” said Steinhorst.

Each store will have an enhanced frame assortment as well as the latest in lens technology with a comprehensive satisfaction guarantee, the release stated.

“Shopko Optical’s demonstrated approach to personalized and comprehensive care makes them a trusted pillar in the eye care industry,” said Dr. Myrel A. Neumann, owner at Midwest Vision Centers. “Shopko Optical has provided top quality healthcare in the upper Midwest for decades. We share hometown values, culture, and a common approach of investing in the communities we serve.”

In addition, Shopko Optical’s Kids in Focus program will work with the local Lions Clubs in Minnesota and North Dakota to identify eligible children within the area to receive a comprehensive eye exam and pair of glasses at no charge. Those looking to participate can contact their local Lions Club.

Our newsroom occasionally reports stories under a byline of "staff." Often, the "staff" byline is used when rewriting basic news briefs that originate from official sources, such as a city press release about a road closure, and which require little or no reporting. At times, this byline is used when a news story includes numerous authors or when the story is formed by aggregating previously reported news from various sources. If outside sources are used, it is noted within the story.
What to read next
Experts warn that simply claiming the benefits may create paper trails for law enforcement officials in states criminalizing abortion. That will complicate life for the dozens of corporations promising to protect, or even expand, the abortion benefits for employees and their dependents.
Like most people, staff members at Mellow Moods in Detroit Lakes were caught a little off-guard by the new THC-infused edibles law that took effect in Minnesota on July 1, but see it as an important step toward recreational cannabis in Minnesota, one staff member said.
Members Only
In February, the news broke that Mayo Clinic would not treat patients covered by UnitedHealthcare’s Medicare Advantage insurance plan. The two Minnesota health care giants have now “reached an agreement on a new, multi-year network relationship.”
The Midwest Agriculture Summit was held in Fargo where attendees listened to policy makers speak on current agriculture issues and challenges.