Midwest Vision Centers is now part of Shopko Optical

With the acquisition of Midwest Vision Centers, Shopko Optical grows to 142 centers throughout the upper Midwest.

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Shopko Optical is acquiring Midwest Vision Centers in Minnesota and North Dakota. in June 2022.
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WADENA — Fourteen Midwest Vision Centers in Minnesota have been acquired by Shopko Optical, according to an announcement from Shopko Optical on Monday, June 20.

Midwest Vision, based in St. Cloud, Minn., operates 14 locations in Minnesota and four in North Dakota. Once the acquisition is complete, Shopko Optical will operate 142 total locations across 13 states.

The 14 Minnesota locations will increase Shopko Optical's footprint to 29 in that state.

“We are excited and grateful for the opportunity to welcome Midwest Vision Centers, their employees, and their patients to the Shopko Optical family,” said Russ Steinhorst, Shopko Optical CEO. “Our new patients will be pleased to receive the thorough and trusted eye care they have come to expect along with an enhanced selection of products from the doctors and opticians who will continue to serve these communities.”
Midwest Vision Centers is Shopko Optical’s seventh completed acquisition over the past six months and brings the company’s total centers to 142 across 13 states. Minnesota locations acquired include all 14 Midwest Vision Centers — Alexandria, Detroit Lakes, Fergus Falls, Hutchinson, Little Falls, Marshall, Montevideo, Moorhead, Morris, St. Cloud, Thief River Falls, Virgina, Wadena and Willmar.

The vision centers will gradually transition over to the Shopko Optical branding.


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“As we met with teammates and doctors at each of the 18 locations, it became apparent that Midwest Vision Centers shares the same vision, culture, and commitment to personalized patient-centric care as Shopko Optical,” said Steinhorst.

Each store will have an enhanced frame assortment as well as the latest in lens technology with a comprehensive satisfaction guarantee, the release stated.

“Shopko Optical’s demonstrated approach to personalized and comprehensive care makes them a trusted pillar in the eye care industry,” said Dr. Myrel A. Neumann, owner at Midwest Vision Centers. “Shopko Optical has provided top quality healthcare in the upper Midwest for decades. We share hometown values, culture, and a common approach of investing in the communities we serve.”

In addition, Shopko Optical’s Kids in Focus program will work with the local Lions Clubs in Minnesota and North Dakota to identify eligible children within the area to receive a comprehensive eye exam and pair of glasses at no charge. Those looking to participate can contact their local Lions Club.

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