Interior design is more than picking out paint colors, couch cushions and decorations. It's coming up with floor plan drawings, choosing cabinets, spatial planning, taking away home/business owners stress and more.

Elizabeth Roerick does it all with her E &C Design business.

Roerick started E &C Design on July 1 after working as an interior design specialist for Designer Homes of Fargo/Moorhead since 2016. Owning the business had been in the back of her mind during her pregnancy.

After her son was born and Roerick went back to work, she felt the normal "mom guilt" of missing him. Her bosses noticed and offered to make her an independent consultant.

"I had been thinking about this whole time, but I was too nervous to actually do it," Roerick said.

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Her husband encouraged her to go for it. Roerick said that "he's the main reason I did this. I went back and forth ... He just wants me to go after my dreams and he was the reason I did."

Elizabeth Roerick has been an interior designer for the past 6 years. She said that this is "still one of my favorite bars I did." (Submitted photo)
Elizabeth Roerick has been an interior designer for the past 6 years. She said that this is "still one of my favorite bars I did." (Submitted photo)

For his support, and for future business possibilities, Roerick put his first initial, C, into her business name.

Now that she's independent, Roerick spends every day with her son and still receives business from Designer Homes when they get overloaded. But she’s also free to “do my own stuff,” she said.

"It was scary at first but it's not so bad now,” Roerick said.

Roerick doesn’t believe that she has a certain design style, she “design(s) based off what my clients like.” The only thing she likes to do is "make the whole house kind of come together. Like adding a certain piece that's the same everywhere else ... I like to be able to make the entire house flow," she said.

Some of her clients come to her knowing what they would like and some do not. The majority of the time, Roerick said that it's the latter.

"Ninety percent of the time I'll get a client that's like, ‘OK, we have no idea what we're doing’," she said. "So I start out with what they don't like ... It's a lot easier for me to figure out what they like based off of what they don't like."

Before giving clients her designs, Roerick researches new ideas and upcoming design trends. Depending on her clients and the rooms she is designing, the projects could take anywhere from three months to one year. Roerick is there from start to finish, attending and setting up meetings with all of the trades and contractors.

"It's just fun when the clients are just so excited and happy about their home,” Roerick said. “Even just for myself, it's rewarding."

Roerick says on Facebook that "job sites are rarely clean!" (Submitted photo)
Roerick says on Facebook that "job sites are rarely clean!" (Submitted photo)

Roerick’s business is centered in the lakes area. To grow E & C Design, Roerick plans to earn her drafting degree, which will teach her how to draft all of her design plans on a computer instead of by hand.

Further down the line, Roerick hopes to take her interior designing skills and combine it with her husband's contracting business.

"It's been our dream to eventually be home builders. I design and he's the general contractor," she said. "I figured that incorporating his first initial would be perfect to move into our own business someday."

Roerick jokes about her son joining in, saying “maybe he'll take over the business some day or maybe he'll just play football. Who knows."

More info

Contact E & C Design and owner Elizabeth Roerick at ecdesign19@gmail.com or 218-850-4533.