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Brunswick to add Lund Boat manufacturing facility in Willmar

The new location will employ about 35 people, and will operate hand-in-hand with the company's New York Mills plant. No New York Mills employees will lose jobs.

The new Brunswick location will be in Willmar, Minnesota.
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NEW YORK MILLS — Brunswick Corporation has announced it will lease a building in Willmar, Minnesota to spread out its Lund Boat manufacturing operations while demand for boats remains high and the labor market remains thin around its New York Mills facility.

Lenn Scholz, president of Lund Boats, announced in an online meeting with New York Mills Civic and Commerce members on Tuesday, March 29 that its new location will hold about 35 employees.

Brunswick workers in New York Mills won't lose their jobs. The change is simply to create a better work-life balance and reduce clocked overtime for workers, Scholz said.

Many New York Mills-based employees have been working overtime since demand for boats has risen. That demand, along with other factors including COVID-19, supply shortages, weather and a hiring shortage — the company is currently hiring for more than 40 open positions — led Brunswick to start thinking outside the box for solutions. The company is opening its new location in partnership with AgJobs in Willmar.

The Willmar location will be an extension of upholstery operations. All materials, such as wood, aluminum, carpet and vinyl, will be cut in New York Mills. Then, the crew in Willmar will complete gluing operations before materials head back to New York Mills for assembly and boat construction.


The transition will take about 3–4 months and, according to Scholz, the Willmar location will continue to be part of operations for the foreseeable future — until something changes in the market, or the labor market opens up more in New York Mills.

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