Perham's Erica Martin follows her dream, creates marketing firm

Erica Martin has a history in marketing for Target in the Twin Cities, but said she always knew she wanted to be an entrepreneur.

Erica Martin
Erica Martin's headshot
Contributed / Erica Martin / Perham Focus
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Erica Martin's marketing firm in Perham, Erica Martin & Co. Marketing Agency, is growing.

"I found that with living in Perham, so many small businesses are thriving," Martin said, adding that she experienced it herself when she started working at her own agency full time, and then recently moved into her own office space at 155 Second Avenue S.W.

Martin has a history in marketing for Target in the Twin Cities, but said she always knew she wanted to be an entrepreneur. She and her husband ran their own business for a while before they came to Perham, where Martin worked with Goose Gang for about three years.

Eventually, she was able to pursue her dream by creating her own company. Now, she serves clients from New York Mills and Perham all the way to California, New York and Florida.

"It's always been my dream to open my own marketing agency," she said. "My goal is to offer marketing services for businesses looking for everything from websites to photography to social media — everything."


Because small businesses often can't afford marketing services, she also wants to offer her services at a reasonable price. Martin will strategize with clients to offer full services within a specific budget. She's also created courses to teach businesses how to create their own marketing.

For more information, visit or email

Elizabeth (she/her), 23, graduated with a degree in Journalism and Communications from the University of Wisconsin–Stout in 2020. Elizabeth has always had a passion for telling stories about people and specializes in community features, which she uses for her Perham-centered content.
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