ST. PAUL -- Minnesota drivers Monday began to see a different type of message on electronic interstate signs that normally warn about crashes, closed lanes and the like.
State transportation and public safety officials say they now also will use some of the 150 message boards to encourage safe driving with messages such as those designed to promote seat belt use, sober driving and keeping within the speed limit. Monday’s messages dealt with speeding as the Minnesota State Patrol engages in an anti-speeding campaign.
“Using these high-profile signs to highlight key facts about traffic safety issues can help motorists put into perspective that the poor choices they make behind the wheel lead to serious consequences,” State Traffic Engineer Sue Groth said.
State officials said messages warning drivers about road issues will take precedence over the new messages.
