Where one door closes... : Silver Leaf Home Center opens new store on Washington Avenue after fire
Silver Leaf Home Center, formerly known as Silver Leaf Cabinets, recently moved to 820 Washington Avenue in Detroit Lakes after a fire destroyed about 80 percent of its former showroom at 1004 Randolph Road.
The fire happened on Sunday, June 3 when the shop was closed and none of the staff was present. It was reported by a bystander around 11:20 a.m.
"My phone was blowing up that morning with people saying, 'Your shop's on fire!'" said design consultant Paula Linn. At that point, it was too late and the fire had ravaged the majority of the showroom.
"It was a major loss," said Monty Becker, who owns the business. "There was a lot of product that was scheduled to go out."
Becker said it was determined that the fire was caused by a malfunctioned heat gun.
"On Friday afternoon we demoed out an entire kitchen, and then we lost that kitchen in the fire on Sunday, so now that customer is just being patient with us," Linn said.
It was a bump in the road for Linn and Becker, but the light at the end of the tunnel was the open space on Washington Avenue where they are now. At that point, a larger and better location felt like the right move. "So then we gutted the place and moved everything here within two weeks," Becker said.
Silver Leaf Home Center is a one stop shop, going strong for over 18 years. It specializes in remodeling old kitchens or designing brand new kitchens and bathrooms. Linn said it's about half new construction and half redesigning older homes, but they see a lot of remarkable results from both.
Becker and Linn are the brain of the company. Linn operates the right side, working mostly on the design side and office management, while Becker operates the left side, managing projects and construction.
"What we're most known for is the cabinets," Becker said. "Then, about a year ago we added flooring, backsplash, etc."
He said they now offer package deals to lower the price point for people who want to make multiple changes, like a backsplash and floor deal, for example.
It can be challenging work because when people throw down for a new kitchen, they want to get exactly what they want. Becker and Linn do what they can to make that happen.
"Typically we begin the process for people because they don't know where to start, or they come in with ideas and we go to their place to do some measuring," Becker said. "They're not used to doing this every day like us, so they get a little flustered."
From start to finish, they usually take measurements, decide on design and layout, create a virtual depiction of the final product, choose cabinet, floor, etc. colors, and then get final measurements.
"And then it turns over to Monty, who does the drawings and production," Linn said.
They agreed the entire process takes about eight weeks to complete, with actual production time lasting about six to eight weeks.
They are planning to have their grand opening/open house on Tuesday, August 7 from 10 a.m. to 6 p.m.