VERNDALE, Minn. -- Jason Geis wanted a better ice fishing setup for his family.
That's when innovation led to entrepreneurship, prompting Geis to leave his job for a boat manufacturer and go into business for himself -- helping create a better ice house for other anglers who love the outdoors during the winter.
His business, The Blackhole Outdoors, continues to expand with new product launches planned for 2021.
Need some inspiration for spending time outdoors? Watch all of the latest Northland Outdoors videos for tips, techniques and places to go.